why is hard for microsoft to have a competitive advantage in the industry

Why is it hard for Microsoft to have a competitive advantage ? Why is it even harder to sustain the competitive advantage?

Please focus on its competitors mainly Apple.

Please use statistical data obtained within the last 2-3 years.

This does not need to be in essay format, it can be bullet points but very detailed.

Should only be about 2-3 pages long

 
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