Psychology The Art and Science of Persuasion

Week 3 – AssignmentThe Art and Science of PersuasionReadHarnessing the Science of Persuasion(Cialdini, 2001). Consider this source as you complete the Assignment.Part I: ExamplesAssemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.Part II: A Social Psychological Analysis of _______Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?Submit “Part II”, structured as a paper and written in APA style.The Art and Science of Persuasion paperMust include Parts I and II.Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according toAPA style (Links to an external site.)Links to an external site.as outlined in theAshford Writing Center (Links to an external site.)Links to an external site..Must include a separatetitle page (Links to an external site.)Links to an external site.with the following:A headerTitle of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust begin with anintroductory paragraph (Links to an external site.)Links to an external site.that has a succinctthesis statement (Links to an external site.)Links to an external site..Must utilizeacademic voice (Links to an external site.)Links to an external site..Must address the topic withcritical thought.Must end with aconclusion (Links to an external site.)Links to an external site.that reaffirms the thesis.Must use at least five peer-reviewed scholarly sources. Additional scholarly sources are encouraged.Be sure tointegrate your research (Links to an external site.)Links to an external site.smoothly rather than simply inserting it.In general,paraphrase (Links to an external site.)Links to an external site.material rather than using direct quotes.TheScholarly, Peer Reviewed, and Other Credible Sourcestable offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.Must document all sources in APA style as outlinedhere (Links to an external site.)Links to an external site.andhere (Links to an external site.)Links to an external site..Must include a separatereference page (Links to an external site.)Links to an external site.that is formatted according to APA style.Must be submitted toGrammarly (Links to an external site.)Links to an external site.for review and correction prior to submitting.Submitting to Grammarly:Grammarly is your personal editor that can act as that second set of eyes and catch those errors before you submit your assignment. It takes approximately 5 minutes to set up an account and after that, you simply download your written submission and wait for the magic. This service is open 24/7, for you night owls hoping for a final proofread before submitting your work. 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