digital and social media marketing strategies
Select one of the following brands to research:
Wholly Guacamole
Sonic
Starbucks
Coca-Cola®
Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
Fan engagement
Brand exposure
Customer interaction
Page trafficLead generation
Brand image (enhancement)Sales (increase/decrease)
Format your paper consistent with APA guidelines.
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