target market and positioning strategy phase 2
Phase 2 is to be completed with a partner. Do not consult or discuss this assignment with any other person, except your partner. Based on your analysis in Phase 1 (which includes the capabilities of the company and competitors), you will discuss:
? What should the overall market targeting strategy be? ? Who should the primary target market be? ? Who should the secondary target market be? ? Describe well using multiple segmentation variables. Include an in depth consumer profile for primary target market (can be an appendix outside of word count, if you’d like). Be sure to fully justify your decisions. ? How should the organization/brand be positioned to appeal to the primary target market? ? Develop and include a formal positioning statement. You may also want to include a positioning map and even a collage as an appendix. Again, be sure to fully justify your decisions
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