content creation and strategy

Create a 12- to 16-slide Microsoft^® PowerPoint^® presentation with speaker notes that covers the following:

Choose a company (you can use the same site you’ve used in previous weeks)- Spotify
Evaluate and describe content creation strategies that the company is utilizing.
Assess strategies that the company can use to improve web traffic.
- Evaluate how the company can use owned, earned, and paid channels for sharing content.
- Recommend ways to leverage social media to share content.
- Summarize how these strategies will generate links and improve the site’s ability to be found.

Cite all sources according to APA formatting guidelines.

Attached is my week two assignment for a reference.